NEW PRODUCT DEVELOPMENT

HOOKS searches and identifies strengths and weaknesses from a differentiation point of view, performs a visual audit, cross checked with a panel of consumers and professionals to validate use cases until product creation  and production process is completed

PROJECT FRAMEWORK

  • Product portfolio assessment

  • Competitive benchmark

  • Trends analysis

  • Design Thinking workshop 

  • Prototyping

  • Test

  • Business Model viability

  • Technical feasability

  • Marketing plan integration

  • Production planning

  • Route to Market

PROJECT PLAN SEQUENCES EXAMPLE

TYPICAL PROJECT LENGTH

From research to recommandations and action plan - 12 to 15 weeks

Our references

Click on the icon below to accesss other services or go back to homepage

© HOOKS Strategy & Innovation Design Services, 2020