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NEW PRODUCT DEVELOPMENT

HOOKS searches and identifies strengths and weaknesses from a differentiation point of view, performs a visual audit, cross checked with a panel of consumers and professionals to validate use cases until product creation  and production process is completed

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PROJECT FRAMEWORK

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  • Product portfolio assessment

  • Competitive benchmark

  • Trends analysis

  • Design Thinking workshop 

  • Prototyping

  • Test

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  • Business Model viability

  • Technical feasability

  • Marketing plan integration

  • Production planning

  • Route to Market

PROJECT PLAN SEQUENCES EXAMPLE

TYPICAL PROJECT LENGTH

From research to recommandations and action plan - 12 to 15 weeks

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