INNOVATION & STRATEGY
MASTERCLASS


Next round starts Mid-June, 2022

A Unique Partnership

  • HOOKS Strategy & Innovation in collaboration with Emirates Hospitality Academy is offering you a series of session on Innovation by professionals with more than 20 years of expertise in their field.
     

  • The Emirates Academy of Hospitality Management Campus is located in the heart of Dubai right in front of Burj Al Arab iconic hotel. Sessions can be organise in their facility at an additional cost

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Innovation Masterclass Overview

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STRATEGIC INTELLIGENCE

Understand
the context

DESIGN
THINKING

Understand customers' unmet needs

CUSTOMER-FIRST STRATEGY

Understand
your customers

DATA STRATEGY

Understand
the use case

STRATEGIC PARTNERSHIP

Understand with who

STRATEGIC

DESIGN

Understand where
and how

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COMPANY CAPSTONE PROJECT

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"There is no valuable innovation without a meaningful strategy"

  • This series of masterclass takes place in Dubai in your own premise. 

  • You can participate to one of our 3 formats of masterclasses (Foundation, Accelerate, Expert) and get a certificate of completion.  

  • These masterclasses cover 6 of the most important topics and skills necessary to develop successful and sustainable innovations. 

  • The speakers are highly qualified and recognised professionals in each of the themes proposed. 

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Six Subject Matter Experts

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2 modules

Customer-First strategy

Strategic Design

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4 modules

Three formats depending on your objectives

Customer-First strategy
Data Strategy
Strategic Partnerships
Strategic Design

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6 modules

Customer-First strategy
Strategic Intelligence
Design Thinking
Data Strategy
Strategic Partnerships
Strategic Design