WE ARE A UNIQUE COMBINATION
We believe in multiplicity of skills and cross-fertilisation
of expertises, to allow innovative, differentiated approaches and create growth. Discover our team
Hervé is a seasoned expert in Innovation and Design Thinking methodology, with over 25 years of experience in multinational and the creative industry in the US, in Europe and in the Middle East. He helps organisations embrace design approach as a strategic, sustainable and innovation tool.
Hervé Collignon
Founder and CEO
Habib is a veteran brand strategist and brand management professional with a proven track record growing brand consultancies and building extensive long-term blue-chip client portfolios across diverse business sectors, cultures and geographies.
Habib Beaini
Brand Strategist
Highly accomplished and hands-on strategy and operational restructuring leader with over 20 years progressive international experience gained as seasoned senior management advisor, as shadow executive or in C-Suite executive roles for Tier-one firms within the EMA Region across a number of industries with agile strategies to create avantage in adversity.
Léonard Favre
Strategist
Nadine is a seasoned professional with experience ranging from FMCG to luxury and 20+ year expertise in brand strategy, strategic and operational insights, consumer research, marketing optimisation and ROI.
Nadine Touma
Strategy SME
Karen has 14+ years of experience in branding and strategy during which she managed the strategy and design processes of projects from various industries including FnB, Real Estate, Healthcare, IT to name a few.
Karen Nassar
Design & Brand Strategist
Amany is an International Marketing Consultant and Trainer, an Innovation Consultant in both for-profit and non-profit sectors using the Human Centered Design Thinking methodology