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WE ARE A UNIQUE COMBINATION

We believe in multiplicity of skills and cross-fertilisation
of expertises, to allow innovative, differentiated approaches and create growth. 
Discover our team

Hervé is a seasoned expert in Innovation and Design Thinking methodology, with over 25 years of experience in multinational and the creative industry in the US, in Europe and in the Middle East. He helps organisations embrace design approach as a strategic, sustainable and innovation tool.

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  • Hervé Collignon LinkedIn

Hervé Collignon

Founder and CEO

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  • Habib Beaini Linkedin

Habib is a veteran brand strategist and brand management professional with a proven track record growing brand consultancies and building extensive long-term blue-chip client portfolios across diverse business sectors, cultures and geographies.

Habib Beaini

Brand Strategist

Highly accomplished and hands-on strategy and operational restructuring leader with over 20 years progressive international experience gained as seasoned senior management advisor, as shadow executive or in C-Suite executive roles for Tier-one firms within the EMA Region across a number of industries with agile strategies to create advantage in adversity.

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  • Leonard LinkedIn

Léonard Favre

Strategist

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  • Nadine Touma Linkedin

Nadine is a seasoned professional with experience ranging from FMCG to luxury and 20+ year expertise in brand strategy, strategic and operational insights, consumer research, marketing optimisation and ROI.

Nadine Touma

Strategy SME

Karen has 14+ years of experience in branding and strategy during which she managed the strategy and design processes of projects from various industries including FnB, Real Estate, Healthcare, IT to name a few.

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  • Karen Nassar Linkedin

Karen Nassar

Design & Brand Strategist

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  • Amany Eid Linkedin

Amany is an International Marketing Consultant and Trainer, an Innovation Consultant in both for-profit and non-profit sectors using the Human Centered Design Thinking methodology

Amany Eid

Design Thinker

Dalilah began her career in an award-winning design and strategy studio, primarily focusing on a global consumer goods company and specializing in the innovative development of home care products. 

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  • Dalilah Mansour Linkedin

Dalilah Mansour

Designer

Herve
Habib
Karen
Nadine
Leonard
Amany
Dalilah
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