Today am attending Top CEO conference in Dubai. One of the first session is about The Certainty of Uncertainty with a very knowledgeable panel of experts and professionals. When it comes to uncertainty it instantly reminds me of VUCA, an acronym that describes the times and challenges most companies are facing. I would like to share my own interpretation of this acronym, that offers key words to solve the problems most of us, CEOs, are coping with.
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