In the context of the French Business Council series of podcast with CEO and entrepreneurs in the UAE, I was invited to explain what Design Thinking is about. Beside the amazing experience it represents, it was also the opportunity to explain the strategic dimension of Design discipline to support company growth objectives. Don't hesitate to share your feedback or your questions if you have any. For those who speak French follow the link below. Otherwise call me and I'll be happy to share the main points exposed during this podcast.