LEAD WITH INNOVATION AND DESIGN THINKING
In a world in constant mutation with business challenges that are getting more complex, we help organisations anticipating transformations with creating tangible, sustainable and meaningful solutions, to grow their business while improving people’s life.
A UNIQUE COMBINATION
We believe in multiplicity of skills and cross-fertilisation of expertises, to allow innovative, differentiated approaches and create growth.
Founder and CEO
Hervé Collignon is a seasoned expert in Innovation and Design Thinking methodology, with over 25 years of experience in multinational and the creative industry in the US, in Europe and in the Middle East. He helps organisations embrace design approach as a strategic and innovation tool.
HOW TO LEVERAGE DESIGN THINKING
We bring in-depth practices of Design as a strategic and operational activity
to address an ever faster, ever changing, ever complex environment that requires
to approach nowadays challenges differently.
Empathy, disruptive thinking, flexibility and rapid prototyping
are at the heart of this approach.
SELECT ANY OF THE BELOW PRACTICES TO LEARN MORE
WE BRING YOU THE BEST
ECOSYSTEM OF EXPERTS
Design Thinking does not apply to technology related challenges only. Meaningful and sustainable innovation is about human centricity. Roll over the icons to discover the pool of experts we work with.
THEY TRUST US TO MAKE A CHANGE
Whether we leverage Design as an tactical or a strategic capability, we make sure our clients benefit from our experience, across industries, whatever the size of the business and wherever it operates. We nurture ourselves from the richness of cultures because "Culture eats Strategy for breakfast"*.
*quote originated by Peter Drucker and made famous by Mark Fields, President at Ford
Invited to redesign Edwards Professional Education website, we started looking into what really matters for their users. After one day immersion with a heart valve therapy surgeon and a design thinking workshop, we understood his priorities and built a 36 months transformation strategy which is now being perceived as a best in class approach within Edwards Lifesciences.
Dubai Municipality engaged
Etisalat for the digitisation of MBR library's user journey. To make the experience innovative the Project Management team has leveraged Design Thinking to create more than 100 service ideas.
During the initial phase of the project, as the Design & Innovation SME, we helped Etisalat PM team to monitor the process and ensure efficiency while anticipating usual pitfalls.
After P&G and TEVA created PGT healthcare JV, they decided to put the new culture at the heart of the workplace. The four pillars of the new company culture helped to create a design theme which was then articulated into the organization of the entire floor.
A Design Thinking Workshop helped to leverage
all disciplines and bring to life this new culture.
LET'S START A CONVERSATION
Here is a forum in which we share our most recent news and you can
comment on them to discuss your challenges or your thinking.
Feel free to add what can help the community.
CONTACT OR MEET US
+971 (4) 401 8479
You would like to talk to us?
Call or send us an email, or even better, join us for a coffee.
Suite 1702, Level 17, Boulevard Plaza Tower 1,
Sheikh Mohammed Bin Rashid Boulevard,
Downtown Dubai, Dubai, UAE