© HOOKS Strategy & Innovation Design Services, 2020

LEAD WITH INNOVATION

 

In a world in constant mutation with business challenges that are getting more complex, we help organisations anticipating transformations with creating tangible, sustainable and meaningful solutions, to grow their business while improving people’s life. 

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A UNIQUE COMBINATION

We believe in multiplicity of skills and cross-fertilisation of expertises, to allow innovative, differentiated approaches and create growth. 

Hervé Collignon
Founder and CEO
Olivier Bariéty
Associate Director
 
 
 

HOW TO LEVERAGE DESIGN THINKING

 

We bring in-depth practices of Design as a strategic and operational activity 
to address an ever faster, ever changing, ever complex environment that requires 
to approach nowadays challenges differently.

 

Empathy, disruptive thinking, flexibility and rapid prototyping 
are at the heart of this approach. 

SELECT ANY OF THE BELOW PRACTICES TO LEARN MORE

TRANSFORMATION

CUSTOMER EXPERIENCE

PRODUCT DEVELOPMENT

INITIATION

WHAT IS DESIGN THINKING?

“IT IS A DYNAMIC APPROACH TO PROBLEM FINDING AND SOLVING, AND NEW PERSPECTIVE TO VALUE CREATION ”

Bill Burnett. author and d.School professor

WE BRING YOU THE BEST
ECOSYSTEM OF EXPERTS 

Design Thinking does not apply to technology related challenges only. Meaningful and sustainable innovation is about human centricity. Roll over the icons to discover the pool of experts we work with.

 

THEY TRUST US  TO MAKE A CHANGE

Whether we leverage Design as an tactical or a strategic capability, we make sure our clients benefit from our experience, across industries, whatever the size of the business and wherever it operates. We nurture ourselves from the richness of cultures because "Culture eats Strategy for breakfast"*.

*quote originated by Peter Drucker and made famous by Mark Fields, President at Ford

 
 

LET'S START A CONVERSATION

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CONTACT OR MEET US

+971 (4) 401 8479

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Call or send us an email, or even better, join us for a coffee.