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WE LEVERAGE DESIGN THINKING
We bring in-depth practices of Design as a strategic and operational activity
to address an ever faster, ever changing, ever complex environment that requires
to approach nowadays challenges differently.
Empathy, disruptive thinking, flexibility and rapid prototyping
are at the heart of this approach.
WHY DESIGN THINKING?
“IT IS A DYNAMIC APPROACH TO PROBLEM FINDING AND SOLVING, AND NEW PERSPECTIVE TO VALUE CREATION ”
Bill Burnett, author and d.School professor
THEY TRUST US TO MAKE A CHANGE
Whether we leverage Design as an tactical or a strategic capability, we make sure our clients benefit from our experience, across industries, whatever the size of the business and wherever it operates. We nurture ourselves from the richness of cultures because "Culture eats Strategy for breakfast"*.
*quote originated by Peter Drucker and made famous by Mark Fields, President at Ford
Invited to redesign Edwards Professional Education website, we started looking into what really matters for their users. After one day immersion with a heart valve therapy surgeon and a design thinking workshop, we understood his priorities and built a 36 months transformation strategy which is now being perceived as a best in class approach within Edwards Lifesciences.
Dubai Municipality mandated
Etisalat for the digitisation of MBR library's user journey. To make the experience innovative the Project Management team has leveraged Design Thinking to create more than 100 service ideas.
During the initial phase of the project, as the Design & Innovation SME, we helped Etisalat PM team to monitor the process and ensure efficiency while anticipating usual pitfalls.
After P&G and TEVA created PGT healthcare JV, they decided to put the new culture at the heart of the workplace. The four pillars of the new company culture helped to create
a design theme which was then articulated into the organisation of the entire floor.
A Design Thinking Workshop helped to leverage all disciplines and bring to life this new culture.
CONTACT OR MEET US
+971 (4) 401 8479
You would like to talk to us?
Call or send us an email, or even better, join us for a coffee.
Suite 1702, Level 17, Boulevard Plaza Tower 1,
Sheikh Mohammed Bin Rashid Boulevard,
Downtown Dubai, Dubai, UAE
