© HOOKS Strategy & Innovation Design Services, 2020

TRANSFORMATION THROUGH DESIGN THINKING

The world has become volatile, uncertain, complex and ambiguous. Organizations cannot address challenges the same way they were generated. At HOOKS, we believe solutions can be created leveraging a human-centric approach that delivers meaningful innovations and help organization transform themselves in a sustainable way.

PROJECT FRAMEWORK

PROJECT STEPS EXAMPLE

  • Discovery phase : desktop research, stakeholders interview, competition review, trends analysis, benchmark report.

  • Problem definition : insights analysis, wicked problem alignment with sponsor, workshop preparation.

  • Ideation: workshop facilitation, prototyping, test and outcome analysis

  • Report and action plan: outcome restitution,  presentation to top management, implementation

TYPICAL PROJECT LENGTH

  • From research to report and action plan - 6 to 10 weeks

OUTCOMES

  • Strategic road map

  • Operational activities – route to market

  • Organisational recommendations

  • Brand strategy analysis and recommandations

  • Portfolio management

  • HR plan

Our references

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