SO, WHERE DO WE START?
WHERE IT HURTS MOST, OF COURSE!
YOUR PAIN POINTS THE WAY TO INNOVATION
WHAT STUBBORN, COMPLEX PROBLEMS ARE HOLDING BACK YOUR BUSINESS?
All business leaders have them – underperforming products or services, ineffective processes, teams that don’t adapt to new realities, issues around collaboration or growth. Sound familiar?
You’ve probably already tried all the usual methods for solving these headaches, but nothing seems to work.
If these wicked problems have handcuffed your business growth and success, Design Thinking may be the key you’ve been looking for to unlock innovative solutions and unleash your organizational potential.
WHAT IS DESIGN THINKING FOR?
Let’s set the record straight. Design Thinking is a proven innovation methodology that turns organizational challenges into growth opportunities. By focusing on user needs and behaviors, and continually exploring and testing ideas, Design Thinking provides a framework to change culture, streamline processes and drive innovation by developing inspired solutions to wicked problems.
MY PROBLEMS ARE UNIQUE!
Sure, your problems come with unique context, but you can’t afford to be frozen by the risk of change or ignore those critical pain points until they grow and explode. As business leaders, it’s our job to be aware of risks, acknowledge them, and take proactive steps to address them before it’s too late. Unlike Kodak – the photography industry giant that invented digital photography but failed to take the risk it posed seriously and reinvent themselves – we must remain ahead of the competition by anticipating users’ evolving needs and behaviors.
WHAT’S DIFFERENT ABOUT DESIGN THINKING?
Design thinking doesn’t assume any solutions. You start with a pain point and then listen to and observe a range of users and stakeholders to build a new path forward. Take Airbnb, who struggled to gain traction in their early days. Their product-centric approach wasn’t performing as they expected. By adopting a human-centric approach they got closer to their users and were able to gain a much deeper understanding of their needs and fears. Empathizing with real users and continuously adapting their platform to what they were hearing, they were able to find a sweet spot between hotels and rentals and haven’t looked back.
SO, WHAT ARE YOUR PAIN POINTS?
Design Thinking, as a creative and analytical process, has the power to help you find innovative solutions to your organization’s challenges. Risk is part of the equation, but can’t be the endpoint. Start with your pain points and they will help you ask the right questions, which is the first step to finding the answers you’re looking for.
Want to learn more about how human-centered innovation and Design Thinking can help your business overcome wicked problems? Get in touch with Hooks today!
HERE ARE SOME STORIES FROM AROUND THE WORLD AND ACROSS THE WEB THAT CAUGHT OUR EYE AND SPARKED OUR IMAGINATION…
Blue jeans were first invented as rugged pants for dock workers in San Francisco. Putting their needs – and constantly ripping trousers – at the heart of his solution, Levi Strauss launched an industry, an empire and an organization with innovation at its heart to this day.
As the amount of plastic waste continues to pile up in landfills and oceans around the world, each of us must do our part. But it’ll take brave and brilliant solutions to shift mindsets and change the global equation. See how one Amsterdam supermarket is going cold turkey on plastic.
Finally, we recently lost one of the world’s greatest minds in Steven Hawking. Yes, he came up with groundbreaking theories about the universe and time, but not without making his fair share of mistakes along the way – and he couldn’t have done one without the other!
HERE’S WHAT’S KEEPING US BUSY OVER THE COMING DAYS AND WEEKS…
Springtime in Dubai and across the UAE is always full of life and great events.
We’ll be presenting at a HOOKS co-branded event on Digital Transformation taking place at Dubai Future Accelerators at Emirates Towers on April 11th. We’ll be talking about the importance of taking a human-centric approach to your digital transformation journey, and our event sponsors ENGIE and AKKA will showcase some innovative products they’re developing in with Partner Robotics and W-Motors. If you want to register, follow this link. Hope to see you there!
We’ll be thinking through how AR and technology in general can engage, inform and entertain. Tech shouldn’t be the starring point in innovation, but it can be part of the solution, as with this brilliant storytelling by an Australian wine-maker.
And HOOKS is a founding member of the recently launched Open Consulting Group, a network of fascinating and talented individuals who are dedicated to developing ways for organizations to become more adaptable to that change. Please take a moment to read our manifesto and maybe join us on this exciting journey.
WHAT IS DESIGN THINKING?
Design Thinking is a proven innovation methodology that turns organizational challenges into growth opportunities. By focusing on user needs and behaviors, and continually exploring and testing ideas, Design Thinking provides a framework to change culture, streamline processes and drive innovation by developing inspired solutions to wicked problems.
HOOKS Strategy & Innovation is a forward-thinking consulting firm focused on a human-centered approach to achieving innovative solutions. We are a Dubai-based strategy consultancy and innovation academy, with experience nourishing, developing and actualizing innovative ideas for organizations around the world by facilitating and inspiring a new mindset and culture.
We focus on moderating and introducing organizations to new methods and different work processes designed to unleash the power of innovation and open up new opportunities. Co-creation, empathy and agility are at the core of our methods to help our clients discover their own capability to deliver disruptive thinking.
Finally, we believe human-centered innovation is the promise of a happier, more sustainable world.
GET IN TOUCH
We’d love to hear from you!
We value your feedback on our first edition of The Dotted Line.
Let us know what you think so we can iterate and improve!
You can follow / share Hooks…
Share this Post
Make sure not to miss the next edition of The Dotted Line.
If you haven’t already subscribed, fill in the form below and we’ll be sure to keep you in the loop.
Feel free to share with friends and colleagues too!
To unsubscribe, click here.