Eve bites the apple

SINCE THE DAWN OF TIME (USERS vs. CONSUMERS)

Hervé Collignon Non classé

Design Thinking is a user-centric approach which helps to create Human Centered Innovation based on what people can’t even express. Marketing mix as known in the 20th century has been based on the 5 Ps (Price, Product, Promotion, Place and People). Note that nowadays we are talking about customers or consumer segments. Far be it from me to start arguing …