THE DOTTED LINE – Issue#2

Hervé Collignon Blog, INNOVATE USING DESIGN THINKING, Non classé Leave a Comment

  Like a good doctor, our experienced team at HOOKS takes the time to properly diagnose the root cause of the problem – the real pain point – instead of masking the symptoms with quick fixes or, even worse, spending time and money on solutions that don’t move the bar. Over the years, we’ve worked with dozens of organizations – …

THE DOTTED LINE – Issue#1

admin Blog, INNOVATE USING DESIGN THINKING, Non classé Leave a Comment

  All business leaders have them – underperforming products or services, ineffective processes, teams that don’t adapt to new realities, issues around collaboration or growth. Sound familiar? You’ve probably already tried all the usual methods for solving these headaches, but nothing seems to work. If these wicked problems have handcuffed your business growth and success, Design Thinking may be the …

Eve bites the apple

SINCE THE DAWN OF TIME (USERS vs. CONSUMERS)

Hervé Collignon Non classé

Design Thinking is a user-centric approach which helps to create Human Centered Innovation based on what people can’t even express. Marketing mix as known in the 20th century has been based on the 5 Ps (Price, Product, Promotion, Place and People). Note that nowadays we are talking about customers or consumer segments. Far be it from me to start arguing …