PROCTER & GAMBLE – FAIRY JOURNEY
By integrating Design tools, Procter&Gamble supports the development of its brands. FAIRY is an iconic washing-up liquid brand in the UK. Procter&Gamble thus increased its market share by 20% whilst developing new products.
Within this group, a very large and very complete range of design activities have been developed and experienced: brand architecture, brand extension, promotional systems, analysis of the iconic elements of a brand, product innovation, workspace design and rationalisation technics.
IBM & DASSAULT SYSTÈMES – CO-BRANDING AND CO-MARKETING ACTIVITIES
This group is renowned for its coherent brand strategy that communicates the values of the brand internally as well as externally.
The identity e-business in Europe, the redesign of the visual identity of the software division, or the management of the identities and graphical charters between IBM and Dassault Systèmes, so many sensitive questions resolved through the Design Management.
LUNETIERS DU JURA – INSPIRATIONAL DAY
The Jura Opticians Union proposes an annual day of creative “healing” for the designers of the local Opticians. How to create a productive and creative moment… for creators or non-creative profiles?
NOREV – NEW PRODUCT DEVELOPMENT
The world of toys is in constant mutation. How the fight the giants while remaining faithful to ones heritage and to what we have become? Preliminary study of the company’s innovation strategy
AIR LIQUIDE – CORPORATE FONDATION AIR LIQUIDE
Even though the activities of the company cover the domains of the environment, health or support for micro-initiatives, the Foundation is an extension of the company Air Liquide. More than a brand, Air Liquide is an institution promoting human values. How to give the Foundation its own identity… simply?
SÉJOURS LINGUISTIQUES CHEZ LE PROF- VISUAL IDENTITY
This Swiss company proposes to parents the possibility to send their children on a language holiday at the professor’s home, thus in total immersion. The continuous exchange between the student and the teacher is at the heart of the visual identity.
KELLOGG’S – OFFICE SPACE REDESIGN
Following the acquisition of Pringles by Kellogs, the old offices were renovated to align to the brand image to make this workplace the European headquarters for the Snacks division of Kellogs. How to be efficient and bring in a modern touch?
PGT HEALTHCARE – VISUAL IDENTITY AND OFFICE SPACE DESIGN
In the context of the creation of a joint venture between Proctor & Gamble and TEVA, the 2 companies decided to put the new culture at the heart of the workplace. How can we create a unique workplace where all the protagonists find “their brands”?
VICKS – PACKAGING REDESIGN
The expansion of VICKS into the Eastern countries and the re-launching of the brand in Europe required redesigning the whole product line’s packaging. How to be creative whilst respecting strict norms?
VIBOVIT – VITAMINE & MINERAL SUPPLEMENT
Launching a new brand of supplementary vitamins in Europe and to propose a range of products to accompany a child from conception to pubescence. How to respect and leverage the iconic characters of a brand to develop it further?
EDWARDS LIFESCIENCES AND DESIGN THINKING
What happens when the global leader in the science of heart valves and hemodynamic monitoring engage with Design Thinking for its professional educational website redesign? A clear pathway toward digital trasformation.
EMIRATES DIPLOMATIC ACADEMY – HELP A GOVERNMENT INSTITUTION TO INNOVATE
The Emirates Diplomatic Academy trains the Emirates future embassadors. During the national week of innovation we have been invited to initiate students to innovate with Design Thinking specific approach. They have learn to empathize with users to develop new solutions which would enable all Emiraties travelling the world to access Emirates embassy services even in countries where there is no diplomatic presence.
CARPOOL ARABIA – BRAND STRATEGY AND DESIGN THINKING WORKSHOP
This French start-up based in Dubai needed a help to develop their brand strategy before launching their new mobile application. In parallel, they had to address a business challenge to densify their community of users.
After clarifying their brand vision, mission and equity, we developped a Design Theme which helped them to bring to life their new identity in a meaningful and impactful way. We organized a Design Thinking workshop to tackle their wicked business problem. We found about 25 solutions and implemented more than half of them.
Once again, Design Thinking has demonstrated its capability to transform challenges into opportunities.
SMARTWORLD – CREATE WORK SPACE WHICH ENABLES INNOVATION
What a wonderul opportunity for a company which is about to change of location to turn its innovation strategy into reality. The question was : help us to create offcie space which helps us to be more innovative. After a workshop with the leadership team and the architects we ended up with more than 35 ideas from which two third have been implemented into the new office space. Smartworld is now equipped to enable all employees delivering on their innovation strategy.
DMG EVENTS – DESIGN THINKING MASTERCLASS
HOOKS Strategy & Innovation has been invited by DMG events, an event organization part of Daily Mirror Group, to organize a Design Thinking Masterclass at the Interior Design and Architecture largest event in the region. (Index).
ETIHAD AIRWAYS CARGO – HUMAN CENTERED INNOVATION BOOTCAMP
HOOKS Strategy & Innovation has organized a half day session to initiate Etihad Airways Cargo employees to Design Thinking fundamental behaviors.
The Innovation Manager quote below says all the benefit of such a format and highlights HOOKS added-value for such a .session
“I think that approaching you for this event was the right choice. What I personally liked about the experience is that you provided a very human approach to the workshop and not just cold guidelines.