Are we equal when comes innovation challenges?

  • Not all companies understand design and innovation like Steve Jobs did.
  • Once a company decides to use design as a strategic tool, a long path needs to be followed before it is engraved into the DNA of the company.
  • It is a real change of culture that must happen and it has to be sponsored by the upper management team of the company. All team members need to be trained to innovation process.
  • Sometime, training sessions should be organized outside of a room.

Building upon its training experience, both in companies and within the IDEA Master programme at the EM Lyon business school,
HOOKS proposes ongoing trainings or awareness programmes on the strategic dimension of innovation.