Hervé Collignon Blog, INNOVATE USING DESIGN THINKING, Non classé Leave a Comment

  Like a good doctor, our experienced team at HOOKS takes the time to properly diagnose the root cause of the problem – the real pain point – instead of masking the symptoms with quick fixes or, even worse, spending time and money on solutions that don’t move the bar. Over the years, we’ve worked with dozens of organizations – …


admin Blog, INNOVATE USING DESIGN THINKING, Non classé Leave a Comment

  All business leaders have them – underperforming products or services, ineffective processes, teams that don’t adapt to new realities, issues around collaboration or growth. Sound familiar? You’ve probably already tried all the usual methods for solving these headaches, but nothing seems to work. If these wicked problems have handcuffed your business growth and success, Design Thinking may be the …

Dubai Design Week 2016

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What a fabulous week! Seeing Dubai animated with so many events all over the city was (at least for me) a first. From IKEA exhibit, to Human Experience workshop, from French iconic design exhibit to design student project from all over the planet exposed in one spot, these were really exciting moments of connection, exchange, interaction and inspiration. Dubai is turning …

Citation d'Arthur C. Clarke: "La seule façon de découvrir les limites du possible, c'est de s'aventurer un peu au-delà, dans l'impossible"

This morning I wake up and I discovered this…

Hervé Collignon Non classé

“The World belongs to those who wake up early”. Have been told this consistently when I was young and I believe it is true especially when you are an entrepreneur and days are too short to do all what you would like to achieve. Today, as usual, I spent 30 minutes early in the morning exploring the web looking for …

The 3 basic components of Human Centered Innovation


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Shouldn’t we use the words DESIGN THINKING meaningfully and carefully? If we don’t, it will fade away and become irrelevant in most cases. I personally prefer using the term HUMAN CENTERED INNOVATION. First, Design Thinking is a flexible practice which serves a purpose. It exists to help everyone facing a challenge by addressing it with a technique which starts with …

Eve bites the apple


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Design Thinking is a user-centric approach which helps to create Human Centered Innovation based on what people can’t even express. Marketing mix as known in the 20th century has been based on the 5 Ps (Price, Product, Promotion, Place and People). Note that nowadays we are talking about customers or consumer segments. Far be it from me to start arguing …


Hervé Collignon Non classé

I often have to justify why Design Thinking is important for Start-ups. After all, start-ups have innovation at the core of their business model.

Carpool Arabia start-up and Design Thinking

Hervé Collignon Non classé

Is it necessary to tell how much start-ups need design thinking to accelerate their development? After 48 hours of a Fast & Furious pace workshop for Carpool Arabia the answer is YES. In fact all start-ups should leverage the power of this specific approach which starts with the user in mind. We are not talking about the consumer (which has …