Is it necessary to tell how much start-ups need design thinking to accelerate their development? After 48 hours of a Fast & Furious pace workshop for Carpool Arabia the answer is YES. In fact all start-ups should leverage the power of this specific approach which starts with the user in mind. We are not talking about the consumer (which has too much Marketing conotation) but we start with an immersion into the users’ eco-system to find the insight around which we will draw hypothesis and create concepts. Once again this workshop has delivered on the promises made to the CEO who has now a clear innovation activity roadmap for further development of his start-up. Who would like to be next?