Carpool Arabia start-up and Design Thinking

Hervé Collignon Non classé

Is it necessary to tell how much start-ups need design thinking to accelerate their development? After 48 hours of a Fast & Furious pace workshop for Carpool Arabia the answer is YES. In fact all start-ups should leverage the power of this specific approach which starts with the user in mind. We are not talking about the consumer (which has …

Join us for a Design Thinking workshop for Carpool Arabia start-up

Hervé Collignon Non classé

Have you ever wanted to know what’s behind the curtain of a Startup? Good news, you can register for the design thinking workshop we organize and facilitate for Carpool Arabia. The 2 days workshop (Friday 5th and Saturday 6th of June) will be a complete immersion inside Carpool Arabia. Together, we will craft the most advanced ridesharing solution. During the …

3 workshops in 3 days with 3 different teams

Hervé Collignon Non classé

Today I have completed a round of three workshops with three different teams (one workshop per day). I am always amazed how people engage and discover the magic of Design Thinking approach. Using scenario basis to understand users is such a powerful tool. Less than a month after launching my company in Dubai, this is extremely rewarding. Thank you to …

Inspirational activity for the Lunetiers du Jura designers

Hervé Collignon Blog

This outdoor activity has helped designers from different companies in a same industry to work together for one day and get inspired by a new artistic technic. Although gathering all these creative people for the entire day was approved beforehand by their management, the activity had to ensure it would not disclose confidential information. During that day, designers have been …

HOOKS designs the new KELLOGG’S Snacks Hub in Geneva

Hervé Collignon Blog

After Pringles acquisition by Kellogg’s, the office space needed to be rebranded. The Western Europe Kellogg’s Snacks Hub in Geneva is now properly communicating Kellogg’s brand equity. The new design has reinforced the cohesion of former Pringles’ employees in line with Kellogg’s brand values while respecting the dynamism of both companies. An innovative IT solution shows Social Network feeds on …

Flat design: How Apple fell in the trap!

Hervé Collignon Blog

Well! am a big fan of Apple in general and those who know me might be surprised by this cynical article about Apple. But when you are Apple, you just can't position yourself as a follower. Apple is famous for setting the future of technology and more importantly, its unprecedent capability to make technology approchable, intuitive and reveal the artist which is in everyone.  So what is the point of what has just been released? Is the last 2 years battle around flat or skeuomorphism design a big mistake into which Apple has been trapped? 

Basel Art fair 2013

Hervé Collignon Blog

A great friend of mine who is so talented has compiled for our own benefit what she sees and likes during the fair. A no miss event for her so I thought I should share her "Rapport d'Etonnement" (report of surprises)

 

Am not a designer

Hervé Collignon Blog

Yesterday night I went to a diner with people I know and some I don't. As always in such circumstances, comes the standard question: What do you do for living?

When you are a plasterer, a doctor or a lawyer, you don't need to explain what you do and usually, the next question comes right after: Where do you practice your job? Who are you arguing for? or you end-up talking about your experience building a separation wall in your house and you are basically begging for some quick tip how to apply plaster properly. In a nutshell, as am sure you understand my point, a plasterer applies plaster, a lawyer argues, a doctor heals.

If you missed it!

Hervé Collignon Blog

For those who did not have the chance to go to Milan this year, or who simply could not make it…